13-15 May 2024 | Palmer Events Center, Austin TX
13-15 May 2024 | Palmer Events Center, Austin TX

Our Rockstar Speakers

Kevin Dorsey

SVP Sales
Bench

Adam Robinson

Founder & CEO
Retention.com

Ashley Grech

CRO
Xero

Mary D'Onofrio

Partner
Bessemer Venture Partners

Kyle Lacey

CMO
Jellyfish

Ashley Kramer

CMO & CSO
GitLab

April Dunford

Founder & CEO
The Ambient Strategy

Chris Walker

Executive Chairman
Refine Labs

SaaStock Fringe Events

What's being said on Social

USA Roundtables

Day 1 - May 14 - 11.30-12.15
How to Win Your End Game as a SaaS Founder

There are many ways to win the game as a SaaS founder, but most founders don’t clearly understand all their potential success path options. They are hidden from view and obscured by funding focus. Greg’s live session helps founders to understand their likely success paths, covering the following:

  • What are SaaS founders’ most common success paths, whether funded or bootstrapped?
  • How have end-game options changed for SaaS founders in the last five years?
  • How can founders determine their own best success path and ignore the hype?
  • What can founders do to increase their odds of winning, and do it their way?

Speaker:

Greg Head

Founder, Practical Founders

Day 1 - May 14 - 12:30 - 13:15
How To Build Habit-Forming Product-Led Experiences

For most PLG tools, up to 80% of users sign up once and never come back. If you don’t fix that problem, driving sustainable and efficient growth will be nearly impossible. The solution is to create a seamless, habit-forming, product-led experience that includes in-product nudges, messaging prompts, and human touches from sales and CS. In this interactive workshop, Ramli John—Growth Advisor, Content Director at Appcues, and author of “Product-Led Onboarding”—shows you how to apply a simple but powerful framework created by Stanford behavior scientist Dr. BJ Fogg to influence user behavior, increase engagement, and boost product adoption. You’ll learn: 

  • Why building user habits is a huge competitive advantage for PLG companies
  • The common design, messaging, and human tactics of habit-forming experiences
  • When the best moments are for sales and customer success to reach out to users

Speaker:

Ramli John

Content Director, Appcues

Day 1 - May 14 - 13:30 - 14:15
The Exit Playbook - How To Cash Out on Your Success

Exit is the dream on the horizon for every founder and the most successful ones are often baked in from day one. Whether it’s a merger, acquisition or IPO, this playbook extends beyond financial maneuvers, encompassing stakeholder management, working capital oversight, and staff transition finesse. Navigating the nuances of exits requires foresight, avoiding missteps, and preserving the core essence of your company. From strategic rollups to decisive buy-outs, not all exits are created equal. Success hinges on the art of understanding what suits your vision and business, creating a narrative of strategic decisions and adaptability in the dynamic business landscape.

Speaker:

SC Moatti

Managing Partner, Mighty Capital

Day 1 - May 14 - 11.30-12.15
How to Win Your End Game as a SaaS Founder

There are many ways to win the game as a SaaS founder, but most founders don’t clearly understand all their potential success path options. They are hidden from view and obscured by funding focus. Greg’s live session helps founders to understand their likely success paths, covering the following:

  • What are SaaS founders’ most common success paths, whether funded or bootstrapped?
  • How have end-game options changed for SaaS founders in the last five years?
  • How can founders determine their own best success path and ignore the hype?
  • What can founders do to increase their odds of winning, and do it their way?

Speaker:

Greg Head

Founder, Practical Founders

Get the most out of your SaaStock Experience

We have hours of face-to-face networking time built into the agenda, and our AI-powered networking app will help facilitate connections with other attendees who have shared interests and goals.